PR & Marketing Services
Effective PR and marketing starts with a clear understanding of what you want to achieve, who you need to reach and what you want to be known for. Your PR strategy.
At Simply Marcomms, we develop practical PR and marketing strategies that give construction, facilities management, waste and H&S businesses a clear direction for their communications.
Rather than jumping straight into tactics, we look at the bigger picture: your commercial objectives, target audiences, competitors, market position, existing activity and available resources. From there, we create a focused plan that identifies where your time and budget will have the greatest impact.
The result is a strategy that connects PR, content, digital marketing and wider communications activity around a consistent set of objectives and messages.
PR and marketing expertise for specialist industries
PR and marketing in specialist industries comes with its own challenges. Buying cycles can be long, audiences are often highly informed, decision-making may involve multiple stakeholders and reputation, trust and demonstrated expertise can play a major role in purchasing decisions.
That means generic marketing approaches are not always enough. Communications need to reflect the language, priorities and challenges of each sector while making complex products, services and expertise clear and relevant to the people you want to reach.
Our experience across construction, facilities management, health and safety, waste management and related industries means we understand the markets our clients operate in and the audiences they need to influence.
We use that sector knowledge to develop practical, commercially focused PR and marketing strategies. Whether the priority is increasing awareness, generating enquiries, supporting business development, launching a new service, strengthening market positioning or building thought leadership, we create a clear plan around the outcomes you want to achieve.
We’re proud to work with these brands
Simon Moore
Marketing Director
“We’ve loved working with SMPR, they’re always proactive, easy to work with and have achieved great results with PR for our London-based construction firm”
PR and marketing strategy might focus on:
- Building industry authority by sharing expert perspectives on legislation, sustainability, skills, safety or emerging technologies.
- Supporting specification and sales by demonstrating expertise, technical capability and successful project delivery.
- Raising brand awareness amongst contractors, consultants, architects, specifiers, developers or facilities managers.
- Launching a new product or service with coordinated PR, digital, content and campaign activity.
- Entering a new market by developing the right positioning, messaging and communication channels.
- Supporting recruitment by communicating your culture, people, projects and career opportunities.
- Strengthening reputation through customer stories, project case studies, awards, accreditations and industry recognition.
- Generating more opportunities by connecting PR and thought leadership with SEO, social media, email and lead generation.
Get in touch
Ready to discuss your own PR and marketing strategy? Lets arrange an initial call.
PR & marketing strategy FAQ’s
A PR and marketing strategy sets out what you want to achieve, who you need to reach, the messages you want to communicate and the channels most likely to deliver results. It can cover PR, content, digital marketing, social media, SEO, thought leadership and wider communications activity, with clear priorities and measurable objectives.
Construction and built environment businesses often need to reach multiple specialist audiences across long buying cycles. A clear strategy helps ensure your marketing activity is focused, consistent and aligned with commercial objectives, rather than investing time and budget in disconnected tactics.
Yes. We can review your current PR, marketing, content and digital activity to identify what is working, where there are gaps and where your budget could be used more effectively. From there, we can develop a practical strategy and prioritised action plan based on your objectives and available resources.