PR & Marketing Services
PR builds awareness and credibility, but digital marketing helps make sure that interest continues beyond the original story, post or campaign.
At Simply Marcomms, we help construction, built environment and facilities management businesses connect their PR and content activity with the digital channels their audiences use every day.
That might mean improving how your business appears in search engines, developing more engaging social media activity, creating targeted email campaigns or improving website content so that more visitors take the next step.
Rather than treating digital marketing as a collection of separate channels, we focus on how they can work together. A strong piece of research might become a PR story, several LinkedIn posts, an email campaign, an SEO-focused article and new website content.
This joined-up approach helps you get greater value from the expertise, stories and content your business is already producing.
Digital marketing for specialist industries
Digital marketing in construction is rarely about generating thousands of consumer leads.
Your audience might consist of a relatively small number of architects, contractors, specifiers, facilities managers, consultants, developers or procurement professionals, which makes reaching the right people more important than simply reaching more people.
Our understanding of the construction industry helps us develop digital activity around the way your customers research suppliers, discover expertise and make purchasing decisions.
We combine sector knowledge with practical digital marketing techniques to increase visibility, strengthen engagement and support your wider commercial objectives.
We’re proud to work with these brands
Simon Moore
Marketing Director
“We’ve loved working with SMPR, they’re always proactive, easy to work with and have achieved great results with PR for our London-based construction firm”
Digital marketing might focus on:
- Developing social media strategies and content plans designed to increase reach and engagement amongst relevant industry audiences.
- Creating LinkedIn content for company pages, directors and technical experts.
- Improving website content so visitors can quickly understand your expertise, services and reasons to choose you.
- Using SEO to increase visibility for the products, services and specialist subjects your customers are searching for.
- Turning PR coverage and thought leadership into ongoing website, email and social media content.
- Developing email campaigns to keep your business visible amongst customers, prospects and industry contacts.
- Creating campaigns around product launches, events, reports, awards and important company announcements.
- Reviewing website journeys and calls to action to help turn more visitors into enquiries.
- Using analytics and campaign data to understand which activity is generating engagement and where improvements can be made.
- Connecting PR, content, SEO, social media and email around shared objectives so each channel supports the others.
Get in touch
Ready to discuss your own PR and marketing strategy? Lets arrange an initial call.
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Digital Marketing FAQ’s
Digital marketing can include SEO, social media, email marketing, website content, digital campaigns and analytics. The right mix depends on your objectives, audiences and available budget.
Digital marketing helps extend the reach and value of PR activity. Media coverage, expert commentary and thought leadership can be repurposed across your website, social media, email and search to reach more people and generate longer-term value.
We agree clear objectives at the outset and use relevant measures such as website traffic, search visibility, engagement, enquiries, conversions and campaign performance. The focus is on meaningful results rather than vanity metrics alone.