PR & Marketing Services
Your business already contains valuable knowledge and expertise. The challenge is turning that expertise into useful, interesting content that reaches the people you want to influence.
At Simply Marcomms, we help construction, built environment and facilities management businesses identify the subjects they have authority to talk about and turn their knowledge into compelling content.
We work with directors, technical experts, engineers and wider teams to uncover ideas, opinions and insight that can become articles, blogs, interviews, reports, case studies, social content and media commentary.
The result is a consistent body of content that demonstrates expertise, supports your wider PR and marketing activity and helps your business become associated with the issues that matter within your market.
Thought leadership for the construction industry
Construction provides no shortage of important subjects to talk about.
Changing legislation, sustainability, building safety, skills shortages, new technologies, procurement, modern methods of construction and evolving customer expectations all create opportunities for businesses with genuine expertise to contribute to the conversation.
But effective thought leadership needs to offer more than a company opinion.
We help identify where your organisation can add real value, develop clear viewpoints and create useful content that journalists, customers, specifiers, partners and industry peers will want to read and share.
We’re proud to work with these brands
Simon Moore
Marketing Director
“We really appreciated the guidance from SMPR ahead of running our PR and content! Excellent team work.”
Content and thought leadership activity might include:
- Developing thought leadership themes around subjects where your business has genuine expertise.
- Interviewing directors and technical specialists and turning their knowledge into engaging articles.
- Creating expert commentary around legislation, sustainability, safety, skills, technology and industry trends.
- Producing blog articles and insight pieces that answer the questions your customers are asking.
- Creating detailed customer stories and project case studies that demonstrate experience and capability.
- Developing reports, guides, white papers and other longer-form content.
- Writing opinion pieces and contributed articles for construction and trade publications.
- Creating content for LinkedIn and other social channels that builds the profiles of individual experts as well as the wider business.
- Repurposing one strong idea across PR, website content, email and social media to maximise its reach.
- Connecting thought leadership with SEO so expert content can continue attracting relevant audiences long after it is published.
Get in touch
Ready to discuss your own PR and marketing? Lets arrange an initial call.
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Content & thought leadership FAQ’s
Thought leadership content shares genuine expertise, insight and opinions on the issues affecting your industry. It can include articles, reports, commentary, interviews, case studies and social content that help position your business and its people as credible, informed voices.
We can interview directors, technical specialists and other subject experts, then turn their knowledge into clear, engaging content. This allows your team to contribute their expertise without needing to spend hours writing.
Strong content can support PR, SEO, social media, email and sales activity. One expert idea can often be developed into several different formats, helping you reach more of the right people and get greater value from your knowledge.