Online Public Relations

26.10.2009

What is online PR?

Online PR isn’t too dissimilar to traditional offline PR methods, the aim remains the same, gaining coverage for your company, your brand or your b2b products & services and driving traffic to your website. We will increase your online visibility and influence your online audiences. If you want to increase revenues, let us connect your online messages with journalists, bloggers and search engines.

When online PR is used effectively as part of an overall search engine marketing strategy, the intellectual capital and technical knowledge base within your company can be called upon to generate articles and sector relevant content that will be of interest to your target audience.

Once this content is optimised and published online, it can greatly improve the likelihood of your site achieving higher natural or organic rankings on search engines, and so generate more traffic to your site. Without you having to pay for costly PPC (Pay per click) advertising campaigns..

Who is it for?

For companies looking to kickstart their online pr, influence online audiences, improve their search engine performance and stand out from their competitors by implementing a professional and confident online PR programme.

What are the benefits?

There are significant benefits in online PR. .

Instant - Online PR has the ability of creating a more instant reaction than offline traditional PR. Once published, people have the ability to react to your article or news release. More traditional PR involves waiting for forward features or future issues or publication dates.

Longevity - The benefits of online PR can also be seen far longer then traditional offline PR, articles published online are indexed by search engines and the resulting SERP (Search Engine Results Pages) listings can last many months/years. Online PR involves publishing technical articles and press releases to relevant websites and forums (and online communities) in order to gain interest, generate content and gain coverage.

Cost/ROI - Online Public Relations is measured and analysed to ensure that a significant ROI is achieved. It is a far more cost effective method of publishing content. Traditional forms of PR and marketing involve design, print and time. Online PR is measurable. If it isn’t working, you can change it so that results are delivered every time.

What do you get?

We create credible online content. We make publishing online content an affordable part of your public relations and e-marketing strategy. Great article and press release writing is a skill. All of our online content is drafted by PR professionals who will work with you to achieve the best use of content possible.