Online PR Services
Online PR isn’t too dissimilar to traditional offline PR methods, the aim remains the same, gaining coverage for your company, your brand or your b2b products & services and driving traffic to your website.
When online PR is used effectively as part of an overall search engine marketing strategy, the intellectual capital and technical knowledge base within your company can be called upon to generate articles and sector relevant PR content that will be of interest to your target audience. All online PR activity is undertaken by us with search in mind – all our client PR communications are search engine optimised, using relevant keywords and hyperlinks back to relevant pages your website or blog. Once this content is optimised and published online, it can greatly improve the likelihood of your site achieving higher natural or organic rankings on search engines, and so generate more traffic to your site without you having to pay for costly PPC (pay per click) advertising campaigns.
With recent dramatic changes to the media landscape, the days of issuing a press release and expecting it to get picked up by all the trade journals and news sites are diminishing. The huge reduction in the number of print publications means that fewer outlets will cover your story offline. With that in mind, we create and publish online PR content for you. We have contacts with all the reputable sector specific online media and we connect and network with the rapidly emerging online audiences of Editors and Bloggers who will publish, share and link to your online PR content.